Due to the current events and ongoing health-pandemic, Downtown Kamloops decided to switch things this year regarding the 40th Annual Santa Parade. Downtown businesses worked together to spread cheer this holiday season while following social distancing protocols. Business fronts displayed lights, ornaments, characters, music, and window paint to transform the Downtown core into a winter wonderland. The Storybook Village initiative provided a safe way to spend time connecting with the community and was the largest outdoor celebration of the year. Thanks to the efforts of downtown businesses, this “Non-parade” was a smashing success.

Each store was assigned one or more pages from popular holiday stories, songs, or folklore. Guided by an online map, pedestrians could follow along with pages from popular holiday stories and songs. Our goal was to cultivate the holiday spirit, support local businesses, and continue the Santa Parade tradition in a unique way.

We asked you, the public, to help decide a winner by public choice for the “Best Represented Story” and “The Best Represented Story.” Downtown Kamloops appreciates your feedback and interaction!

The winner of the “Best Represented Story” is The Art We Are, for their visual rendition of the famous story “The Christmas Carol.” Feeling peckish, or want to support local artists? Check out their hours, menu, and more at https://www.theartweare.com/

Photo Credit: Frank Luka

St. Johns Ambulance won first place in the “Best Festive Decor” category, with their window display of a holiday classic “Frosty the Snowman.” Need safety training, or want to donate to this local business? Click this link!


Congratulations to these winners, and thank you to all of those who participated in or voted for the event. These businesses appreciate your continued support!

We at Downtown Kamloops hope everyone had a very merry holiday season. Stay positive, support local, and stay safe!

To check out the original link, just click here.

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