Lavender Lingerie has been a proud member of the downtown core for 15 years. It is a family-owned and operated business, located centrally on the 300 block of scenic Victoria Street. Specializing in fittings for all sizes – Lavender Lingerie aims to find the perfect bras and intimates for women and their busy lifestyles. The new owner, Danica, has been involved in the family business every step of the way- helping it grow and flourish. She is delighted to now be at the helm.

While the shop is known for providing personalized bra fittings, a selection of other luxurious items such as quality lingerie, shapewear, and sleepwear are carried in-store.

“Around 75% of women are still wearing the wrong size bra”, points out Danica. The ladies at Lavender are dedicated to ensuring that customers leave the shop feeling and looking their very best. Whether they are searching for a bra for everyday wear or splurging on a piece of shapewear for a special occasion, the staff at Lavender Lingerie will take any measures needed to find the optimal fit for both style and comfort.

Danica explained that she loves owning a business situated downtown because of the infectious sense of community. The people, the energy, and the lively events bring in tons of foot traffic and encourage shoppers and tourists to stop in for a visit.

“Pop in and say hi to the ladies at Lavender Lingerie- the bra shop!” says Danica. She can found- along with her aunt, Janet – at 351 Victoria Street providing the ultimate feminine luxuries!

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