DOWNTOWN KAMLOOPS WINTER 2018
MEMBER INFORMATION & SIGN UP FORM
JOIN THE FESTIVITIES and help us create positive buzz while enhancing the vibrancy and excitement in our downtown core throughout the holiday season. The following initiatives, events and marketing opportunities were created to excite Kamloopsians, drive traffic downtown/to your business while boosting our community vibrancy!
ROVING SANTA (Dates TBA)
Santa Claus is coming to Downtown Kamloops – You can find the man in red out and about roaming our downtown streets visiting local businesses and spreading holiday cheer!
STUFF YOUR STOCKINGS HOLIDAY GIVEAWAY CAMPAIGN (Nov 22 – Dec 21)
Participating downtown businesses offer you the opportunity to win your Christmas gifts! All it takes is a simple ballot entry to be entered in the draw to win a $500 gift of Downtown Gift Certificates! Each participating location will accept entries with no purchase necessary (limited to one entry daily per business per person). The fourth and final weekly draw will take place December 21st and our Grand Prize winner will receive $1000 in Downtown Gift Certificates!
LIGHTS IN THE NIGHT (Nov 22)
Downtown Kamloops’ kick-off to the holiday season returns! Retail businesses are open until 8PM for one night only to host customer appreciation events and kick-start accepting entries for our new Stuff Your Stockings campaign. Businesses are also encouraged to dress up their establishment or window display by participating in our Tree Decorating Contest (judging and prizes will take place the evening of the LITN event). This event has fun for holiday shoppers and families alike with our community tree light up display!
SANTA CLAUS PARADE (Nov 24)
The Santa Claus Parade warms the hearts of our community! This annual celebration brings down thousands of people ready to come together and showcase their holiday spirit. Let us know what you think about a moving the event to a Sunday at sunset (approx. 4pm) for 2019!
WELCOME WINTER BLOCK PARTY (Dec 8)
In 2017 we recorded over 3,500 attendees (93% of those surveyed rated the event as an 8 or higher out of 10) and retailers reported AMAZING sales. Bundle up in your favourite plaid jacket and join us for an oh-so-Canadian celebration that is both family and beer friendly. Attendees will enjoy ball hockey, craft brew, local wine, hot food/drink options, outdoor seating & heaters, street vendors, games, live entertainment and of course our amazing selection of local retail shops. Help us fill Victoria Street and expand on the incredible success of the 2017 Welcome Winter Block Party!
SEASONAL MARKETING OPPORTUNITIES
SOCIAL MEDIA BOOST – Are you looking for a little extra help reaching your target audience with quality social media content? If you are still learning the ropes or just can’t seem to find the time, we are happy to help! Our marketing team can prepare a very simple mini social media boost plan for your business that will include recommendations for a few posts, tips, photos and a paid ad through the Downtown Kamloops Facebook & Instagram.
- Member Fee: $100
- No cost for 2018 Neighbourhood Alliance Members
WINTER EXPERIENCES GUIDE – Do you value print advertising? Do you want to showcase your business in our NEW Downtown Kamloops Winter Experiences Guide? This simple yet sophisticated booklet will showcase captivating images of downtown places, products and people. It will not include all business listings but rather focus on events and experiences available downtown this winter. Hop on board and seize the opportunity to have your business promoted with an imagery driven advertorial style ad with an expected shelf life of three months (to be release early November).
This winter we will not be releasing our usual full winter directory as we are re-working the overall look to release a new and improved version for Spring 2019!
HOLIDAY GC BUNDLES – NEW for 2018 this is an exclusive benefit for Neighbourhood Alliance Members! We are bundling Downtown Kamloops experience packages to promote our neighbourhood and make holiday gift giving easier than ever. Your businesses gift certificates will be combined with your neighbours to form amazing gift package options (either A, B, or C depending on your target demographic).