Downtown Kamloops is a vibrant and close-knit community which is home to a variety of businesses and amenities. The Kamloops Central Business Improvement Association is funded in part by a commercial property levy which means being located here that not only are you part of this great community but you are automatically entitled to take advantage of the extra perks, services and programs that we offer.
Through advocacy, marketing, programs, promotions and events we are committed to keeping Downtown Kamloops a vibrant and likeable place to operate a business, shop and play. The amount of work that goes into maintaining a livable and workable downtown core is immense and we couldn’t do it without the cooperation and help of all the businesses who call Downtown Kamloops home!
The KCBIA is a registered non-profit responsible for promoting business growth and economic development in a format that will make the central business area of Kamloops a better place to visit, live and work.
There are two types of KCBIA memberships. Every commercial property is a regular member. In order to vote, sit on a committee or the board of directors you must also be a ‘voting member’ or ‘Biz Club Member’ which costs an additional $20 per year.
Our guaranteed 5 year funding helps us accomplish our neighbourhood goals and put funds towards where they are needed most to improve the business climate. Through a range of initiatives, we set goals and help businesses in a number of key areas. (top)
A planning and guidance resource on business development, attraction and retention, commercial development, and community planning. Building liaisons, forging partnerships, lobbying and advocacy are key components.
Input into the direction of the KCBIA’s global marketing strategy including print, radio, TV, electronic and with new marketing programs, events and strategies that are focused on creating a vibrant and inviting downtown.
Building customer care and loyalty through communications with the public and members utilizing different avenues (email, Facebook, our website and more) is the mandate of this committee. The main focus is to develop a comprehensive communication plan.
Safety and Social
Business members and representatives from social agencies, RCMP, and the City of Kamloops. They tackle issues like homelessness, safety on the streets, graffiti and crime prevention. The Customer Care and Patrol (CAP) Team falls under this committee.
As a Downtown business member, we invite you to come and join us on a committee and have a voice in your community. If you want to see what it is all about we invite you to come sit in to familiarize yourself. (top)
BOARD OF DIRECTORS
The Kamloops Central Business Improvement Association is directed by a Board of Directors that are voted in at the Annual General meeting in February. Each director serves a 2-year term. (top)
The KCBIA has been responsible for taking on an advocacy role with the City of Kamloops and they regularly seek our input on important issues that affect downtown. We have successfully lobbied for changes to the Revitalization Tax Exemption, increasing foot patrols of RCMP and Bylaw Officers, obtaining additional funding for the Customer Care and Patrol Team to go year round, and more. (top)
We have various programs, promotions and promotional opportunities throughout the year.
Neighbourhood Marketing Alliance
Core merchants contribute $200 which allows us to successfully market the Downtown core. Pooling our resources makes our overall marketing campaign possible; together we are stronger. This partnership has been successful for many years. Our joint efforts support events, entertainment, promotions, publications and multimedia marketing.
Downtown Guide & Directory
The mini magazine style Downtown Guide lists each and every business in the KCBIA area. There are also ample advertising spots available on a first come, first served basis. Members of the KCBIA Biz Club are bolded in this publication and members of the Neighbourhood Marketing Alliance are highlighted!
Christmas Promotion (Experience Downtown Kamloops)
Our annual holiday promotion includes a window display contest, media investment, social media promotion and prizing. $125 to participate.
Entrance & Event Signs
We have 3 signs located at the entrance to the KCBIA area – Seymour/Victoria St, Battle/Victoria St, Columbia St./1st Ave. New businesses to the KCBIA are welcome to display an announcement sign and will be given first priority. KCBIA Members may post their Downtown event. A $10 installation fee per sign applies. Sign up online or email email@example.com. (top)
Festival of Experiences (Spring and Summer Events)
The Festival of Experiences is about citizen engagement through public space programming and ensuring positive experiences every day. The festival of experiences includes the following:
Managing public spaces through programming and place management techniques. This includes bistro sets, giant checkers, Jenga and other games, a comic book library, pop up picnics, live music, entertainment and more.
Where positivity congregates, negativity vacates; by encouraging our friends and neighbours to spend more of their time outside enjoying the ambiance of downtown, we are helping take control of the streets and our public space. Additionally when people spend time Downtown they certainly patronize our businesses.
Spring Festival (May)
Kick off to the summer-long Festival of Experiences. For 3 days Downtown Kamloops is abuzz with activity on sidewalks and throughout our public space. A trip downtown will immerse you in culture, creativity, knowledge and sales of course!
Live at Lunch (All Summer)
2016 marks twelve years of live music put on by the KCBIA and a host of dedicated sponsors who see value in the arts. This year Lansdowne Village, the City of Kamloops, BCLC and 98.3 CIFM are sponsors. Live at Lunch was created for two specific reasons; to enhance Downtown ambiance and to promote and encourage young artists on their musical journey. Downtown is a perfect venue to showcase this local talent for the enjoyment of everyone strolling our streets. The ambiance is inviting and music adds vibrancy.
Have a bite to eat or drink at your favorite downtown restaurant, snap a picture of your food or drink and upload it to Twitter or Instagram using #dinedtk. When participants upload their pictures to social media, they are automatically entered into the draw for foodie gift cards and a grand prize of $250 to spend at Downtown restaurants!
Merchant’s Market (End of July)
This five-day event features sidewalk sales, the Farmers Market, Taste of the Downtown, Street Festival Friday, CAR FREE DAY and Battle of the Bands and well as Summer Sundays Super Sales.
Shoppers come into downtown at Christmas because we have superior customer service, fabulous and unique items that you can’t find elsewhere in the city and a truly festive ambiance. The Experience Christmas campaign brings together all the popular and positive attributes of the holidays in Downtown Kamloops and is a way for merchants to have maximum exposure throughout the holiday season and drive in-store traffic.
Lights in the Night
The Lights in the Night Christmas Party is the kick off to Christmas in Downtown Kamloops. This festive evening is all about lights, merchant parties, holiday cheer and more. It is also the venue in which we play IN IT TO WIN IT, hold a Lumiere Parade, launch our lit window display contest and walking tour, light up our Christmas tree and more.
In it to Win it
IN IT TO WIN IT is the most amazing and fun-filled night in Downtown Kamloops. It is the one night a year we give shoppers prizes live on the street, over 70 in all! Starting at 4:03pm the elves award a prize every three minutes for three and a half hours!
Santa is at the mall; why can’t he be downtown? Santa makes random appearances strolling Downtown streets and popping into businesses through the season, giving away candy canes and prizes to those who share a selfie.
Santa Claus Parade
The Santa Parade is held every year in downtown Kamloops and has over 20,000 attendees. It is one of our most popular events all year. (top)
Customer Care & Patrol (CAP) Team – Now on patrol year round!
The goal of the CAP team is to provide a clean, safe, and friendly City Centre to tourists, businesses, and patrons by patrolling the streets, engaging with street involved individuals, providing first aid and emergency phone service, and acting as a visual crime deterrent. The team accomplishes its goals by receiving proper training, wearing a highly visible and professional uniform and patrolling the downtown city streets, parks and businesses. Training is provided by a number of our partners including the Kamloops RCMP, Interior Health, City of Kamloops-Community Safety And By-Law Enforcement, numerous street outreach organizations (ASK Wellness) and more.
You are encouraged to call the CAP Team for any non-serious issues you may have, particularly regarding vagrancy and syringes around your business. If you are interested in additional safety information we have a Crime Prevention Package developed in conjunction with the Kamloops RCMP and Community Safety CAP Team – 250.572.3009 or 250.572.3008
Customer Care and Visitor Information Centre
The Customer Care & Info Centre at #103-340 Victoria Street is a hub of activity complete with tourism and community information as well as a bike valet! Visit our website for more info or drop by and bring your business brochures for display. 250.572.3017
Crime Prevention Package (CPP)
This booklet contains general security advice taken directly from official sources, and has been prepared for you to help mitigate crime around your business. Establishing a safe environment is paramount, not only for owners and employees, but also to generate a relaxed welcoming environment at your business for customers.
Downtown Gift Certificates
Downtown Gift Certificates have been in distribution since winter 2010. All businesses within the KCBIA area can and should accept them. You treat gift certificates like cash and accept them as payment for any goods or services you provide. Change can be given. Merchants deposit gift certificates with their bank deposit as a cheque, funds will be credited directly into their bank account. For more information call – 250.372.3242. We encourage all business owners to familiarize their staff with the gift certificates.
Flash Your Badge – Every year thousands of people come to Kamloops to take part in conferences and conventions. We developed the Flash Your Badge program to enhance the experiences of conference and convention guests and encourage them to experience all that our Downtown businesses have to offer. The KCBIA supplies information to the conference attendees outlining the incentives to spend their money that are being offered. All they have to do is “flash their badge” in a participating business to receive the special discount or offer.
State of the Downtown Report (STOD)
The State of the Downtown Report examines the business environment Downtown and can be leveraged for business recruitment and retention. It includes pertinent business information gathered from multiple sources, including demographics, leasing, pedestrian counts, vehicles counts and more.
Revitalization Tax Exemption (RTE)
The KCBIA lobbied for the creation of the RTE bylaw years ago to help spur investment in our area. Recently we successfully lobbied the City of Kamloops to change the RTE so more of our members could benefit from it. Now improvements made to properties downtown can benefit from a 10 year property tax exemption as long as the improvement adds any type of residential space (not just rental). More info on our website or from the City.
Alley Art Gallery & Walking Tours
Downtown Kamloops’ collection of back alley murals has become an attractant for tourists and locals alike. This award winning project, which was started as a deterrent to graffiti and to enhance the walkability and safety of our back alleyways, has blossomed into a full-fledged gallery featuring 22 large scale pieces of art work that adorn the alleyways. There is a map available which you can use to follow the downtown art trail or for a more comprehensive look you can join the CAP Team on Tuesdays and Thursdays for their guided Outdoor Art Gallery Tour of the Alleyway murals, public art and historic buildings.
People of the Neighborhood
A series of articles, interviews and stories on Downtown business people, residents and regulars aptly titled PEOPLE OF THE NEIGHBOURHOOD. The interesting web and social media based series works to spread and build on the cultural and relatable identity of downtown and its citizens. It helps build loyalty for our neighbourhood; people patronize businesses where they know the peeps. (top)
Downtownkamloops.com features information about downtown Kamloops, the Customer Care and Patrol Team, how to get here, what to do and much more. At the click of a button you can find a map of shopping areas and parking in downtown, People of the Neighborhood articles (that feature local business owners), information on our summer events, current promotions, and our Back Alley Art Gallery.
Our members can find valuable information on the KCBIA at KCBIA.com. At our member website we have information on what we stand for, how we operate and much more. Businesses will find information about events and how to participate, the various programs we run, parking information, links to other resources.
Social media is a big part of the way we stay connected with the community and keep them engaged with what’s going on downtown. We can be found on Facebook, Twitter, and Instagram.
We love downtown and we want you to as well. We feature current events and happenings on our website, do weekly what’s happening downtown videos and have a weekly radio spot highlighting some of the upcoming weeks events. We have radio segments on three of the local stations B-100, CIFM, and Radio NL.
Downtown Guide and Directory
An extension of all of our other marketing, we combine everything and publish it in a comprehensive guide and directory of the downtown. This information includes our back alley art gallery tour, events, places to visit and see, dining and shopping. The Downtown Guide and Directory can be at the Customer Care and Visitor Information Centre, at many of the businesses in our area, tourist information centres in neighboring cities and at hotels across Kamloops. (top)
STAFF ROLES AND CONTACT INFO
General Manager- Gay Pooler – firstname.lastname@example.org
Administrator- Paola Ludwig – email@example.com
Customer Care and Patrol Team Coordinator- Alexis Proulx – firstname.lastname@example.org
Events and Marketing- Ali Webster – email@example.com
STAY IN TOUCH
Membership and business information website at www.kcbia.com
Consumer and happenings website at www.downtownkamloops.com
Twitter: @dtkamloops https://twitter.com/dtkamloops
Instagram: downtownkamloops https://instagram.com/downtownkamloops/